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5 Best Instagram Accounts For Cosmetics Shopping

Living in Egypt means that certain cosmetics brands aren't readily available to us, in addition to having to pay an obscene amount of money for one lipstick...

Sand Art Hair: We Want It & We Want It Now

Disclaimer: this article may arouse a strong desire to go nuts on your hair halfway through reading it. Hair trends are all kinds of crazy...

3 Steps To Fake Perfect Skin

Having a perfect skin can be very helpful when you are applying your makeup. It is even, fresh and easy to work with. So...

The Fashion Project: Team Emma Hawary

As a part of Identity's effort to support rising talents and capture the Egyptian identity, we brought together brilliant fashion designers, aspiring models, skilled...

50 Strands of Grey: “Granny” Hair is the Latest Hair Trend to Sweep the...

Beauty statements get louder and more outspoken with every passing season and now, here we are facing the end of the ‘ombre’ hair era...

Best and worst of the Met Gala 2015

Every year, all types of celebrities meet at the Met Gala event to show off their fashionable dresses and suites and pose for cameras....

Skin care in your 20s

In your twenties your skin is strong and resilient. However, don't take it for granted because aging happens, and anything you throw on it...

Bohemian Fashion That Gives You A Spiritual Feel

In modern usage, the term “Bohemian” is applied to people who live unconventional, usually artistic, lives. Fashion essentials for a boho chic style are featured,...

What Does Your Lipstick Game Say About You?

It's no secret that your brows make or break you, but your lipstick game is just as important! From nudes to mauves, to Russian...