A la mode

A la mode

How To Shop On a Budget And Still Look Awesome

We all know how much it sucks to have to stick to a shopping budget. Identity has decided to put together some ideas on how...

20 of the Best After-Party Looks From the 2014 Academy Awards

Allison Williams in Emilia Wickstead Amy Adams in Carolina Herrera Diane Kruger in Valentino Elizabeth Banks in Jenny Packham Emilia Clarke in Balenciaga Emma Roberts in Fendi Evan Rachel Wood...

Styled by Yaz: Fancy Date Thursday

Stuck on what to wear this week? Whether you’re going for a lazy sporty look or dressing up for a party this weekend, our...

FLASHBACK: A Look at The Academy Award Winners Dresses!

Fashion and the Academy Awards go hand in hand! Before this year's ceremony we take a look back at all the actresses who won...

Smell As Good As You Look

Are you the type of person that panics when they run out of perfume? When they forget their bottle at home? When their personal...

Contouring and highlighting

Contouring used to be secret makeup artist’s thing, but now everyone is doing it. Some girls, however, need to back off from the brown...

Homemade Facial Mask Remedies That Will Transform Your Look!

It is well known fact that we all have different types of skin, and it is also known that the weather changes can cause...

Clarks Autumn/Winter 2014

Shoemakers since 1825, the Clarks name stands for craftsmanship, effortless British style and innovation, and, for autumn winter 2014, these passions have driven the...

Fashionistas Talk: What Trend Would You Like To Disappear Or Stay?

Sara Habib Buyer and Store Manager for Villa Baboushka “A fashion trend that I would love to disappear - forever not just in 2014 - is...

Attention Barbie Lovers: Moschino’s Buy-It-Now Collection is a MUST

Everyone loves a barbie-girl, admit it! Moschino's Jeremy Scott wowed the fashion crowd once more with his Spring/Summer 2015 Collection in the Milan Fashion...