We all love to spend our holidays and summer hot days by the beach, but that doesn’t give us a free pass from picking the appropriate hairstyle for the season. In this article, you will find the most popular hair colors for summer 2017. Bear with us though because so far, hair color trends have been literally mixing it up. Some suggest gray hues, the subtlest highlights you can imagine and a hair color that seamlessly slims your face. While others go for bolder choices. That being said, Identity guarantees you one thing: Whatever your needs are, you will find them below!

1. Grey/Purple Iridescent Unicorn

You’ve probably already come across this one on Instagram or Tumblr, but the iridescent grey/purple will look just magical on you this year. Try it and let everyone think that you’ve just stepped out of a fairytale!

2. Blonde with Dark Roots

On this one, we’re totally getting our inspiration from Coachella! This hair color is especially for those of you who are looking to get that east California chic look we see on movie stars!

3. Baby Pink

This one’s for those of you who dare to make an unusual change. The color is so pretty and it’s suitable for summer. Did we mention that it will highlight your features and elevate your style in an instant?

4. Ice Queen

Summer is all about being chill, and there is no more way you could rock that chilled-out look except with that icy color. Go for ice blonde, and throw in some silver and grey for a more monochromatic look.

5. Sweet Strawberry

This one works best for those of you who are initially blonde. If you’re blonde and want to dip your toes into the reds, the strawberry golden blonde adds color to your skin and creates a warm golden glow for anyone who dares to try it.

6. Chocolate Brown

During the warm temperatures we’re often tempted to go for lighter hair colors, however, this summer we dare you to go for the opposite side of the spectrum and to opt for chocolate brown. Its strength lies in how it doesn’t compete with any of the summer’s bright colors, but instead makes you look bold and unique.

7. Geode Hair

Many of us often find themselves desperate at how they want to add some color to their hair, but are at the same time afraid to bleach it. Which is why the Geode Hair color is the best fix. With minimal stripping, this amethyst to navy ombre is gentle on your hair and it will leave you looking magical.

8. Ash Brown

Some of us like to play on safer grounds, and this is exactly what the ash brown color will do for you! If you want to try the grey craze without committing to it then this is simply the perfect match. Plus, it’s ideal for cool skin tones.

Finally, summer is all about simplicity. So whatever color you pick from the options mentioned above, get it done and embrace the summer time with all its uncertainties.