In conjunction with the 2014 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2015 Kia Quoris (known as ‘K900’ in the US market) as its International Car of the Year. The Quoris’s stunning design combined with luxurious amenities, impressive performance and great value propelled the Kia brand to an unprecedented third consecutive win of the prestigious ICOTY award. The ICOTY jurors honored Kia’s Cadenza premium sedan last year and the best-selling Optima midsize sedan in 2012.
Mr. Alex Chung, President of Kia Motors Middle East & Africa Regional Headquarterssaid: “To win the prestigious ICOTY award three years running is a clear indication that our products consistently offer a world-class balance of design, amenities, luxury and value for today’s discerning car buyers.”
“Three years in a row for the same brand is a first for RTM, and it says a lot about Kia’s growth and its continuous introductions of exceptional new vehicles,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine. “Not only is the car a beautiful piece of art inside and out, but Kia’s advertising agencies did a remarkable job of getting it into the hearts and minds of luxury sedan shoppers before it even hit the road. Overall, the car is stunning and affordable, making upscale style and performance attainable to the world. We applaud Kia’s rapid rise from underdog to unbelievable!”
The 2015 Quoris challenges the rear-drive luxury sedan segment with an extensive list of standard equipment, world-class accommodations, premium driving dynamics and stunning design that redefines consumer perception and expectations of the Kia brand. The Quoris’s list of standard equipment and upscale amenities features first-class accommodations and advanced technology.
The new Quoris is now available across all markets of coverage in the Middle East