Cairo, Egypt, 17 May 2026: Ski Egypt, Africa’s first indoor ski resort and a flagship entertainment destination by Majid Al Futtaim, hosted the third edition of the “4×4 Snow Challenge,” the region’s first snow-based motorsport experience. Held under the patronage of the Ministry of Youth and Sports, the event further reinforced Egypt’s position as a regional hub for innovative, large-scale experiential entertainment, while strengthening Ski Egypt’s role in delivering immersive, climate-controlled experiences across the Middle East and Africa.
