The Egyptian fashion scene has never been more creative, more eccentric or more lurid. We have a whole line up of truly talented, up-and-coming designers who are not afraid to experiment with unique prints, fabrics and overall concepts. Their lines usually carry signature themes, and well-constructed designs that are anything but mirroring old-school classic cuts- they’re here to shock, change and impress.

Here are my absolute favourite trend-setting Egyptian talents whose designs speak for themselves:

Norine Farah:

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Hailing from the sea-side architectural masterpiece, Alexandria, Norine seems to be on the mission of empowering women to embrace their sensuality through her breathtaking dresses.  Her dresses always seem to have that flattering edge to them, thanks to her on-point cuts and undeniable love for cohesively incorporating a unique array of fabrics.

If I had to compare her designs to those of international designers, I’d say she’s an outspoken mixture of Balmain and Alexander Vauthier.

Malak El Ezzawy:

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To me, Malak’s designs seem to aim at showcasing true delicateness in the prettiest, most alluring way possible. She focuses on the use of soft fabrics and simplistic designs, making a minimalistic yet awe-inspiring portfolio of custom-made gowns.

She seems to own the side of Valentino that loves colours and flowy designs and Chanel’s love for sheer and brilliant simplicity.

Yasmine Yeya:

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If there is one person currently owning Egyptian bridal couture, it’s Yasmine Yeya. Her designs scream Parisian luxury, yet seem to incorporate an element of effortlessness. Taking one look at her dresses, you can clearly see the amount of work she puts into them with every single intricate detail making you swoon.

For me, she captures Galia Lahav’s love for fitted bodices, which accentuate and flatter the chest, arms and overall upper body and Alexander Mcqueen’s ability to add extra, small details which tie the whole design together and make it stand out.

Mohanad Kojak:

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Mohanad Kojak was made for high-fashion. His designs are ever-so-beautifully flamboyant in the most graceful way possible and each collection comes with a realistic, artistic theme. Perhaps one of his collections which resonated with me on a haunting level is “Sovereign”, in which his designs and the way he styled each and every piece were under the genuine theme of raw familial dynamics.

I’d see his designs and think of Alexander Mcqueen’s powerfully unique pieces which seem to make a loud pass at the fashion status quo, and Lanvin’s signature structured cuts.

Ahmed Azzam:

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No outfit will ever be complete without the right purse, handbag or clutch and that’s where ZAAM’s collections come into play. He makes leather accessories in the most fashionable yet practical designs, adorns them with signature jewels or fabrics and comes out with a matchless collection of hard-to-miss pieces.

His iconic pieces incorporate big accessories designers, the likes of Michael Kors, Chanel, Louis Vuitton or Longchamp’s ability to make their designs their own so that all you need is one glance at them to recognize that it’s their work.

Caroline Yassa:

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Caroline is a young designer with bursting, unsurmountable talent. Her designs are so diverse that in one collection you can get everything from flowy to body-fitting to two-piece gowns. Her designs always aim at accentuating the figure of her clients as she adapts her cuts accordingly.

I’d say her flattering gowns capture the frail essence of Reem Acra’s signature flowy gowns and the overall structure of Nina Ricci’s designs.

Nada Akram:

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If I could describe Nada Akram’s designs as anything, I’d say they’re laid-back, quirky chic. Her boho muses can undeniably be seen in all her pieces, which scream with fun summer vibes.  Fringes, bold cuts and outspoken colours are all featured in her exceptional designs.

I’d definitely say that her collections mirror Free People’s bohemian vibes and signature music-festival-inspired attire.

Aya and Mounaz AbdelRaouf:

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The two young Cairene fashion sensations behind the trend-setting brand “Okhtein” are the cherry on top of the emerging Egyptian fashion industry’s cake.  Leather backpacks, clutches, messenger bags and handbags with the sisters’ signature flower-like design can all be found in their beautiful collections. Their use of metal and gold plating in some of their pieces further adds to their uniqueness and luxury. A personal favourite of mine is their “Dome” bag, which is both sturdy and fashionable and comes in a variety of colour combinations.

I’d personally compare their daring designs to Judith Leiber’s equally daring collections, but I’d say that Okhtein’s pieces are a lot more wearable and practical. The clean cuts and overall structured shape of their designs, however, can easily be compared to those of Celine.

 

To wrap up, these young Egyptian artistic minds truly are defining the Egyptian fashion scene, which is currently booming. I honestly do believe that they all have very high chances of reaching international success and acclaim thanks to the authenticity and uniqueness of their designs.