Adidas is committed to promote sports among youth worldwide by supporting “Young Athletes”. Thus said, adidas Egypt announced opening three new adidas Young Athletes stores in Cairo’s Point 90, Cairo Festival City and Alexandria’s City Centre shopping malls.

The new stores have raised the number of adidas Young Athletes stores to a total of five across the Greater Cairo and Alexandria regions. Other stores are located at CityStars Mall and Mall of Arabia.

Commenting on this occasion, Kamal Hodroge, adidas Egypt General Manager, said: “At adidas, we understand that today’s youth will soon grow into becoming our future athletes and that building sports’ stars is a process that should start at a very young age. Thus said, adidas has opened specialized Young Athletes concept stores across Egypt and we are planning to make it one of our main growth pillars in Egypt. We will focus on providing our future athletes with adidas latest innovative technologies to ensure they will grow into their fullest potential”.

Adidas Young Athletes stores offer shoppers a variety of workout and fashion apparel suitable for a wide range of ages and sizes.

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About the adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across the globe and generated sales of around € 17 billion in 2015.