Coca-Cola Company has announced during a unique press conference its new marketing strategy under the new slogan of “Taste the feeling” which formalize and shapes a new shift in its strategy. This comes along with the global strategy of Coca-Cola.

In the light of this context, Ahmed Nazmy, marketing manager in Coca-Cola Egypt, Libya, Yemen and South Sudan has stated that ” Coca-Cola always looks and searches for all what is new in order to develop its strategy all over the world, which abides by its customers and consumers needs and the market which it operates in. this comes as we are introducing a newly unified campaign under “Taste the feeling” which aims at pleasing all tastes for all customers globally.”

Nazmy also confirmed that the strategy under such slogan solidifies the idea that drinking Coca-Cola is purely a pleasure that combines into each of the daily moments of an individual.

Youssef Ayoub, Coca-Cola marketing brand manager pointed that the company has witnessed over 130 years 8 different marketing milestones, starting in 1886 under the slogan of “Drink Coca-Cola”, all the way to ” Always Coca-Cola” in 1993. In 2009 the “Open Happiness” was a major shift, and today in 2016 Coca-Cola surprises the market with the new “Taste the feeling” slogan.

Ayoub added that the shift in Coca-Cola’s strategy to the mentioned slogan targets to have a plot or storyline that reflects the international story of the relation between the product and the customers hearts, which reflects all aspects. This implies that the product is present in all moments and in all its advertising campaigns represented in its different products such as Coca-Cola, Zero and Diet which also strengthen the fact that it fits all its consumer’s life aspects.  

It is worthy to mention that a part of the ads will be launched during the upcoming “Taste the feeling” campaign which will be revealed throughout all media outlets in the upcoming days.