Unlike many of Marvel’s previous movies, Ant Man is not about serious nonstop action. It is pure fun; a light , simple and enjoyable movie which focuses more on introducing us to one of the most important characters in the Marvel universe and in the Avengers team. Released only a couple of months after ‘Avengers: Age of Ultron’ with all of its characters, fights and cities thrown from the sky, it is really fun to watch a light movie that links the previous and future Marvel movies. And because of Marvel’s cinematic universe reputation in the Egyptian community, ‘Ant Man’ was fully booked for about five days straight. Who would have thought a few years back that the Egyptian audience could be attracted to a movie called ‘Ant Man’ and that the comic geeks would kill for tickets? Well, Marvel changed that.
Ant-Man’s success wasn’t really a surprise. Since bringing their A-class Iron Man back in 2008, Marvel’s cinematic universe has made a huge impact on the world of comics-based movies. Iron Man was an instant international hit. The combination of the visual effects, the directing, the sound effects, and Robert Downey’s sarcasm mesmerized the Egyptian audience who had barely even heard of comics until the making of this movie, and the next, and the next for the following 7 years.
‘The Avengers: Age Of Ultron’ was a breakthrough, and one of the most sold movie tickets in history. In Egypt, sponsors mounted its posters on huge billboards along the 6th of October Bridge among many other places, encouraging more and more people to watch the movie. There was a special screening before screening the movie in the US, and the cinemas were packed for two consecutive weeks, which was something unusual.
There has never been a time in Egypt where cinemas showing English speaking movies were fully booked for two weeks, for Ahmed Helmy or Ahmed El Sakka maybe, but for Robert Downey and Chris Evans, that was new.
In brief, Marvel’s Cinematic Universe’s latest movie Ant Man is about Scott Lang (played by Paul Rudd), an ex-con that just finished serving his time in prison because of a high tech theft and is trying to rebuild his life to prove to his daughter and ex-wife that he is a good person and deserves their love. He then gets recruited by Professor Hank Pym (played by Michael Douglas), a brilliant scientist who invented a shrinking suit which was able to decrease the size of a person and increase his strength. Hank needs Scott to break into his former headquarters and steal a similar suit to prevent it from falling into the wrong hands.
In addition to this latest release, Marvel has a very tight schedule during the upcoming “Phase 3′ of movies, including another ‘Captain America,’ ‘Guardians of the Galaxy’ and ‘Thor’ movies, two ‘Avengers’ movies and new characters in ‘Black Panther,’ ‘Dr. Strange,’ ‘Captain Marvel’ and ‘The Inhumans.’