Playful and romantic with a modern edge, the bebe spring 2017 campaign follows its muse through her downtown Los Angeles neighborhood and captures her daydreaming of her new love. Lying on her bed in her minimalist loft, sitting at a chic cafรฉ and walking the city streets en route to a rendezvous, she goes about her daily life with a sense of enamored longing in an aspirational urban world. The setting features landmark and niche spots in the L.A. Arts District with an emphasis on outdoor locations for a light, springtime feel, creating contrast between the city backdrop and the flowy dresses, moody floral prints and soft, textured fabrications of bebeโs spring collection.
