El Chico marked a day filled with beauty as the restaurant was visited by former Mrs. Mexico Universe, Yezenia Navarro on the 23rd of September. This was the first visit of the prominent beauty queen to the restaurant that is situated in the Cairo Festival City Mall. El Chico finds its franchisee partner in the Saleh Bin Lahej Group (SBLG) – Hospitality Division that aims to connect with a diverse range of consumers across a broad spectrum of cuisine offerings. El Chico boasts of a rich history spanning decades and aims to be the market leader in the Mexican food industry in Egypt while constantly maintaining its service, quality and value.pr2

Commenting on the inauguration, Mr. Mohammed Saif Al Delail, the Chief Executive Officer of SBLG “Hospitality Division” said, “El Chico is a restaurant with a legacy and we are proud to be associated with the brand which not only helps the SBLG expand its portfolio but also aids in providing more job opportunities to people. The core mission, however, is to provide discerning customers with improved services and a food experience on the whole.”

El Chico strives to lead in the Mexican Food market of Egypt by offering customers a hearty experience. By hosting the renowned Mrs. Mexico Universe, the restaurant managed to create awareness and excitement about the brand across various channels in the Egyptian market subsequent to its opening after a five year closure. As part of the event, Mrs. Mexico Universe Yezenia Navarro visited the restaurant where she was bestowed with a giveaway of $ 2,000. The beauty queen donated the money to different charities; half the amount went to 57357 Hospital for Cancer and the remaining to Magdi Yaqoub Foundation for Heart.

About Saleh Bin Lahej Group- Hospitality Division

Saleh Bin Lahej Group-Hospitality Division has been operating from its humble beginning in 1997, opening the first Chili’s Restaurant in The United Arab Emirates at Al Garhoud, Dubai on the 24th of May. Since then, the Hospitality Division has continuously grown with agreements in place with 5 major International Franchisors across the United States of America. Today, the Hospitality Division is operating 5 Casual Dining Restaurant Brands, namely Chili’s, Romano’s Macaroni Grill, El Chico, Cantina Laredo and Joe’s Crab Shack. With a Total of 50 Branches around the Mena region, the Hospitality Division has been nurturing more than 1,700 Employees. Saleh Bin Lahej Group-Hospitality Division continues to grow. As we understand the value that our brands play in developing sustainable growth, we continue to develop an aggressively comprehensive portfolio that allows us to connect with a diverse range of consumers across a broad spectrum of cuisine offerings.pr

About El Chico

Founded by “Mama” Adelaida Cuellar, the uniqueness of El Chico is carved in the scrupulous passing on of Cuellar’s family recipe of Mexican favorites. Today, Cuellar’s recipes, work ethics and determination can still be found at the kitchen of El Chico. In 2016, the first El Chico Restaurant in Cairo was opened at Cairo Festival City Mall in Tagamoa Al Khamis in 2nd of Aug 2016.