Life is full of many essentials and whether these essentials are clothes, they all share one thing in common—a need for being embedded with both quality and aesthetics.
In this day and age, nothing is more essential than eyewear, whether for optical or sun-protection purposes. Currently on a roll, eyewear is ushering a new movement that marries luxury to craftsmanship and style. But no company understands the movement better than Safilo Group.
Partnering with Basaryat in Egypt, Safilo’s own story begins 140 years ago in Italy, building up its reputation and connecting its name with quality eyewear and impeccable consumer focus. Quickly perfecting its optical craftsmanship, Safilo expanded its outlook, enhanced its portfolio with core and license brands, and spread its name all over the globe with brands that are synonymous with quality eyewear in many regions, including Egypt.
Among Safilo’s core brands is Polaroid, a fun brand for men, women, and kids, that incorporates everything from cool colors to a variety of shapes as well as clip-ons that are set on helping the crowd that’s not committed to sunglasses grow fond of them. But that’s not the only thing Polaroid is known for. Polaroid is the inventor of polarized lenses, that helps best protect your eyes from the blazing sun!
Another Safilo brand is Seventh Street, a brand that is on the more practical side with the rimless three-piece frames that serve to give a very classic look and a wholly practical function that make you feel like you’re not even wearing glasses.
One of the iconic eyewear brand of Safilo is Carrera, which keeps on constantly innovating and updating its style adding improvements like magnetic lenses, hyper-fit frames and clip-ons, while remaining up to date on both quality and cool design.
But these aren’t the only brands Safilo is getting to the Egyptian market—the company also has a wide range of licensed brands to fit your every need!
One most successful luxury brands is Jimmy Choo. With emphasis on being fashion forward, Jimmy Choo is a mainstay for the younger, more hip female crowd with a lot of designs that cater to the Middle Eastern market.
A newer acquisition is Missoni, which is a very European-based brand with a special focus on bright, light colors that contradict the current market climate full of dark, traditional colors. Also known for its textiles, Missoni is set on incorporating more fashion into glasses.
Tommy Hilfiger is one of the more iconic eyewear collections, with a reputation for quality and innovation, introducing base-curve frames that offer a 180-degree protection from the sun that makes these frames the ultimate eyewear for all kinds of sports.
Safilo also represents Moschino, which doesn’t shy away from being bold and daring while keeping true to the more fashionable standards with round frames, rimless sunglasses and more varieties.
Hugo Boss is among Safilo’s lineup with Hugo, the more youthful brand for the fashionable younger crowds that provide all the aesthetics and variety required while BOSS refers to the more mature male-centric audience.
With Levi’s, Safilo has a lot of design prowess with varied colors and edgier looks as well as sustainable plant-based material in a few of its models that usher in a newer, fresher look into eyewear.
And, finally, we have Safilo’s fresh and young colourful looking brands, Kate Spade and Juicy Couture. In Kate Spade, the brand offers vibrant eclectic frames and colors to all women that desire a pop look, while in Juicy Couture, eyewear becomes more nostalgic while being fresh and playful all at the same time, easily refreshing the market!
With a wide range of both core and license brands, Safilo doesn’t just settle for being the best of the best—the company aims to be better while expanding their outlook to include other eyewear-related focuses.
These focuses, of course, include sustainability as Safilo is actively invested in pioneering the change for more environmentally friendly materials in the eyewear field, with the addition of bio-degradable materials. Safilo has also collaborated with organizations to collect plastic waste from the oceans to turn them into recyclable eyewear, with all the profits going as donations to environmental organizations.
Because Safilo’s main interest is investing in people and their connection to eyewear, the company’s eyewear range caters for everyone from as young as three year-old to no age limitations as well as including more budget-friendly collections while still investing in quality that will stand the test of time.
Safilo is set on pioneering changes in the eyewear industry, while also making sure to be dedicated to serving the client and creating more design solutions that will make eyewear just as versatile as other essentials are.
