Hers Gym, a fitness facility aimed at women’s needs, is making waves in Egypt. Specifically designed for the unique fitness, wellness and beauty needs of women, Hers offers a full experience, equipped with state-of-the-art exercise equipment and upscale spa facilities. The gym offers tailored workout classes like the extraordinary and globally renowned Les Mills. Partnering with Nail Fashion, Raw Republic, and soon Carlain, Hers Gym seems to have it all. We spoke to Caro Doss, Marketing Manager at Hers Gym, and asked her a few questions we know are on everyone’s minds.
WHAT SETS YOU APART FROM OTHER GYMS?
Despite the fact that we encourage competition as it helps us ensure our top quality services, our focus on the experience is what puts us above all other competition. We offer the largest number and variety of classes in Egypt. We’re one of the fastest growing fitness centers in Egypt, having opened three branches in a span of two years; Heliopolis Branch, New Cairo Branch and soon, Zamalek.
FROM WHERE DID THE CONCEPT OF AN ALL FEMALE GYM STEM?
We used to offer services to men, women and children of all ages. The concept of segregating our services stemmed from the need in the market. Our clients find more comfort in freely exercising without having to worry about how they look, what they are wearing or who is watching them.
AS AN ALL FEMALE GYM, YOU ONLY HAVE FEMALE TRAINERS, RIGHT?
Yes. Hers Gym is a women’s only facility so all our trainers and instructors are females. Our trainers are certified and constantly evaluated to ensure they meet the standards that our clients have come to expect from us.
WHAT KIND OF CLASSES DOES HERS GYM OFFER?
We offer different classes from renowned brands such as Les Mills TM Classes, Yoga F.I.T., Cheerobics, Zumba, and many other exciting classes.
HOW CAN AN ALL FEMALE GYM HELP EMPOWER EGYPTIAN WOMEN?
At Hers, we encourage each member to embrace who they are and how they are. Our members are not here to be better than others but rather, to be better than the person they were yesterday.
WHAT ARE THE RIGHT KIND OF CLOTHES SHOULD A WOMAN WEAR TO THE GYM?
While working out, you need to feel comfortable, so you need to make sure the clothes are right for the movements you’re doing, made of the right materials to maximize your performance. Reebok fits Hers’ identity with its functionality as well as bright colours. They are currently powering Hers Gym.
CAN YOU ELABORATE ON YOUR PARTNERSHIP WITH REEBOK?
As I mentioned, Hers, as well as Balance Gym (for men), are both powered by Reebok. Reebok dresses all our coaches and customer service reps, from head to toe, to ensure they’ll perform at their highest level. In addition we are super excited about this partnership, as we will be teaming up on local events, membership offers, and giveaways.