No matter how tired you are or how much your decaffeinated zombie body can’t function, nothing beats a good o’l Ramadan gathering! We just love the laughs, the 2afashat, the gossip; oh we just love it all! But with all the love, some things change. People come and go. The only thing that’s always been constant every Ramadan, and throughout our whole lives really, is Pepsi. It’s there at every Iftar, Sohour, outing and even family and friends’ gatherings at home. Besides, they have the coolest ads. That’s why we all eagerly wait for their annual Ramadan campaigns.

This year, they come with a BANG. They added yet another innovative concept to their list of innovations; a more technological approach – a more to date digital campaign that works for us millennials.

A challenging, yet creative concept that will bring us even closer; they’ll get us bumping heads – literally! How you ask? Well, you can’t watch the new Pepsi ad alone because the video is cut into 3 horizontal parts that complete each other; a puzzle so to speak. You can’t understand or see the full picture except if you and 2 of your friends’ mobiles are physically connected. Simply insisting you get even closer together with other people.

The idea is indeed very creative, and the ad itself has our favourite funny guy Samir Ghanem, aka Samoura, who has been a huge part of every Ramadan campaign for Pepsi. Samoura gives us the new Ramadan anthem during the ad which also has pretty cool visuals.

Pepsi has been hitting on the idea of “Yalla Nekamel Lametna” (Lets Complete Our Gathering), for the last three consecutive Ramadan seasons (2013, 2014 and 2015 advertising seasons). Playing on nostalgia, they presented all cinema icons from ‘Amu Fouad’ to ‘Boogie and Tamtam.’ Unlike before, TV ads don’t get buried anymore after they air. We now, thankfully, have YouTube to save all the good ads for us. Here’s a look at the past years’ Pepsi ads:

2013: When it all started

2014: When all the celebrities made our hearts melt

2015: When we all cried like babies

2016: When it all was about the journey

Remember to keep your ‘lama’ close and Pepsi closer!