Hyundai Motorsport has kicked off the 2016 FIA World Rally Championship (WRC) by unveiling its brand new car, the New Generation i20 WRC, in front of more than 150 assembled media and guests at the team’s factory in Alzenau, Germany today.

The formal reveal of the New Generation i20 WRC marks the opening of an exciting new chapter in the short history of Hyundai Motorsport, building on two successful seasons in the competitive WRC environment. In that time, the team has undertaken a steep learning curve to establish itself as a genuine competitor against tough opposition. Commenting on the new i20, Jin (James) Kim Vice President and head of operations for Hyundai Motor Company in Africa and the Middle East said: “Our ongoing involvement with the WRC is a real brand shaper for us. The championship is something which really appeals to our target youth audience therefore we will continue to invest in this sector of our business, and this special edition i20 is testament to this.”

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Following its foundation-laying year in 2013, the team quickly developed a brand new WRC car from scratch for its first season of competition in 2014. The car proved to be both quick and reliable, securing a maiden win in Germany on Aug. 2014. From there, the team enjoyed a more consistent second season, scoring four podium finishes and fighting for second place in the Manufacturers’ Championship right up to the season finale.

In early 2015, the team committed to a year-long test and development program for a WRC specification of the road-going New Generation i20, with its competitive debut set for Monte-Carlo 2016. The New Generation i20 has already accumulated 8,000km of testing prior to today’s launch, and has proven to be quicker than its predecessor, with the team’s drivers also praising improved drivability.

The new car is the result of the Hyundai Motorsport’s evolution since 2013 and although the team is still young, it is far more established in the WRC community. This growth is also reflected in the team’s bolder ambitions for the 2016 season, namely to fight at the front in every stage and to mount a heightened Championship assault.

Hyundai Motorsport will field three cars in every round of the 2016 Championship, with Dani Sordo, Hayden Paddon and Thierry Neuville all confirmed for a full season of WRC. From Monte-Carlo in January to a new-look season finale in Australia, while also taking in a brand new event in China, the trio of drivers will share the #3, #4 and #20 cars during the season. The precise car-driver composition will differ from event to event, offering the team full flexibility in its Championship strategy. The team will begin its third season with two New Generation i20 WRCs and one previous model at Rallye Monte-Carlo before increasing to three identical cars from Rally Sweden.