By: Yasmin Fahmy
Eman Nasharty is a mother of 3 and the woman behind the fashion brand “Fashionita”. Her passion for fashion started very early on in life. As a child, Eman spent a lot of her time at her grandmother’s atelier. Her real passion for fashion design and styling started about five years ago.
Buying and selling clothes at open days is how it all started. She eventually began dressing celebrity actresses and singers and that’s when she realized that she actually has an eye for fashion. Her skill at mixing different items, styles and colours encouraged her to start designing her own clothes. She took up fashion design courses at Career Gates followed by a diploma from the Italian Fashion Academy. To further develop her talent, she worked with a French styling expert.
Having people dressed in her creations is what truly makes her happy. It motivated her to start her own brand “Fashionita” with the help of her partner Ashraf Hezzawy. Combining her dreams and his ambition is how the fashion brand “Fashionita” was established. Fashionita is a mixture between Western and Eastern clothes. From modernized Abayas to Middle Eastern tops, everything is available and affordable at Fashionita. Fashionita’s ready-to-wear collection was the start of the brand’s success. Since then Eman has designed more than 18 collections. From winter to summer to Ramadan collections, Fashionita has done it all.
Like any working mother, Eman Nasharty faces daily obstacles balancing her work and family life. When she has to take time away from her kids, she brings them along to gain work experience early on in life.
When asked about her future plans for Fashionita, Eman said “I want my brand to be well-known in the Middle East, but my long future plan is to make Fashionita a worldwide brand, just like Chanel”.
