Cairo, Egypt, 9th January 2026: Last night, TikTok hosted its annual TikTok Awards MENA at The Gate, DIFC, to celebrate the region’s most remarkable creators and their standout impact in 2025. Held for the first time in partnership with the 1 Billion Followers Summit, the world’s largest event dedicated to shaping the content creator economy, the evening marked a milestone moment honoring the creators whose stories, creativity, and impact defined the year on TikTok and beyond.
Hosted by two of the region’s most celebrated icons on TikTok Yara Bou Monsef and Sherif Fayed, who are known for their unique voices and deep connection with the community. The night came alive with sensational performances by some of the region’s most influential artists, including Lebanese pop sensation Nancy Ajram, alongside singer and songwriter WiztheMC, whose hit song “Show Me Love” went viral on TikTok, and actress, singer, and writer behind the hit song “A’ish Balak.” Yara Moustafa.
Celebrating the diversity of creativity across the region, the TikTok Awards MENA recognised 33 creators across 11 categories, honouring those who built communities, launched trends, and pushed creative boundaries. Among this year’s winners, Khaled Al Olyan, who took home the Creator of the Year award; Hana and Omar, received Changemaker of the Year award for driving meaningful impact, and Amr El Hady who was honoured with the Visionary Content Award. Among other categories shortlisted by TikTok, everyone’s favourite entertainer Mona Khalid who won Entertainment Creator of the Year award, while Banen Naem claimed Artist of the Year award.
This year’s celebration also spotlighted brand partners, with the world’s leading beauty brand L’Oréal Paris Middle East as the main sponsor who hosted an experiential activation with immersive content creation moments on the red carpet and presented the Beauty Creator of the Year award. Puck Arabia presented the Food Creator of the Year award, while Bath & Body Works Arabia presented the Lifestyle Creator of the Year award.
