Tayarah; the first real mixed media hub in the region; promotes Egypt through the launch of its first song: “Laffah”.
Tayarah is the newer, bigger, and more well-rounded version of the successful online video magazine, disalata.com. To kick start the new brand, Tayarah launches with a bang in this viral song, called Laffah, encouraging tourists to come to Egypt and promoting the hashtag #Laffah.
A Laffah is shooting a short video while moving in a circular motion, with the center of the circle being you. The purpose of taking a Laffah is showing and sharing where you are, what you are doing, and the beauty of your surroundings. A Laffah can be taken in many shapes and forms; all that matters is that you take a Laffah!