Zabado: A Lifestyle That upholds with youth’s dreams and aspirations
Juhayna sponsored Cairo Runners’ half marathon which was held under Zabado slogan “Let the Energy Out”. The marathon was a unique experience; it gave the chance to athletes to run in Cairo streets. The marathon was divided into 3 categories: 21km half marathon, 7km half race and 1km family run.
The event included various activities and was attended by a number of public figures, social media influencers and celebrities. Such as Abdel Moneim El Sawy, founder of El Sawy Culture Wheel, who is always keen to participate in the marathon each year, the young adventurer, Galal Chatila, who is sponsored by Juhayna sponsored his 7000KM cycling tour around Egypt and was honored during the event by Cairo Runners team. The event has ended with a concert performed by Wust El-Balad band.
The runners were totally surprised with the presidential convoy that stopped for the runners and found President Abdel-Fattah Al-Sisi stepping out of the convoy and took photos with runner. The president praised the Marathon initiative and how it promotes health and fitness among Egyptian youth.
Claus Pedersen, Marketing and Innovation Director at Juhayna Food Industries, stated that Zabado’s sponsorship of this special event comes as a continuation of the message that it espouses in its Slogan “Let The Energy Out” which was inspired by the energies, dreams and aspirations of young people to radiate positive vibes that call for self-assertiveness, the spirit of undertaking and motivating ambitious youth to carry on their journey of success. He also confirmed that the concept of Cairo Runners was an innovation of creative and active youth who managed to inspire many to exercise, overcome barriers, challenge themselves and promote for healthy lifestyle.
Pedersen added “Zabado is a healthy and nutritious meal that contains balanced proportions of protein, carbohydrates and minerals that restores to the body and mind its vitality. So it is the best healthy energy drink, to supply the body with maximum amount of calorie intake”.
He also noted that the idea of conducting marathons in the city is one of the famous athletics sports activities that are being organized and that the idea behind Cairo Runners was inspired by the running activities in the streets of the French capital, Paris.
It is worth mentioning that Cairo Runners is one of the most popular races that are organized in the streets of the capital since 2012 and that this marathon is the largest half marathon, held for the third time, which is designed to motivate youth to exercise, run, smash barriers and engage in innovative sports activities. The marathon attracts a massive turnout of various ages and social segments and dedicates half of its earning to charities which adds a great humanistic and philanthropic dimension to it.
