Cairo, Egypt – October 19TH 2015: For the second year in a row, Punt Roma, one of the world’s leading
lady’s fashion brands, is joining forces with the Egyptian Breast Cancer Foundation and Baheya Hospital
to help in raise awareness for the importance early detection for breast cancer amongst Egyptian
women. The event was hosted on Monday 19th October, 2015 at Le Deck, Sofitel Hotel.
Members of the Lions and Rotary Clubs in Egypt attended the event, as well as members of the Global
Forum for Media and Development. Dr. Dina Oraiby spokesperson of Baheya Hospital, which is the first
free hospital in Egypt for early detection and treatment of breast cancer, attended the event and
discussed the services provided by the hospital. In addition, a number of breast cancer survivors were
invited to share their stories and divulge the details of their struggle against the devastating disease
Dr. Mohamed Shalaan was invited as the keynote speaker for the event where he discussed the
importance of early detection. Dr. Shalaan is the Chairman of the Breast Cancer Foundation in Egypt and
Professor of Surgical Oncology, National Cancer Institute in Cairo. He aims at spreading awareness,
improving early detection, and helping women to confront the illness. His aim is to create and
institutionalize a culture that equips women with knowledge and empowers patients with confidence
“Scientific evidence has proven that the earlier breast cancer is diagnosed, the better the outcome, yet
many women are confused about the benefits and limitations of mammography screening, what age to
start, where to go, and how to determine if they are at higher risk than the average women.” Dr.
Azadea asked the invitees to raise awareness to early detection of breast cancer, spread the word and
encourage communities, organizations, families, and individuals to get involved to save lives.