On the 17th of July, Reebok has issued a wake up call for Egypt residents inviting them to open their doors and get out into the street for a new level of working out. The global fitness leader has challenged athletes to push themselves to their furthest limits using their surroundings.
Under the slogan #GymIsEverywhere, the campaign pays tribute to the unique history and stories in the cities that surround us, and the driven FitGen™ in them who see its unmatched possibility to challenge and innovate. Reebok believes that each day is a new opportunity that stretches beyond four walls. It is about utilizing the world around and finding the new and unique ways each workout can drive you to be more human.
The campaign launched today in Egypt with a Cairo-based video featuring residents Nour Khatab and Norshek Fawzy. The fitness personality and founder of Jumpsuite take the viewers on a visual running tour across the capital with stops for training, including Box Jumps in the iconic Muizz Street, Squat Press at the highest point in the city – Mokattam and Jump Squats on the Maadi Corniche. The duo also showed how a friend can be the best workout accessory with Pair Handstands and Assisted Tricep Dips in Islamic Cairo.
Norshek commented on the campaign: “It’s been such an honour to be asked to showcase how the gym is everywhere in Cairo alongside Nour. This campaign celebrates the early-risers, the never give-uppers and the opportunity-seekers, those who understand the challenge and take it on anyway.”
For his part, Nour added: “Having grown up in this beautiful city, it’s been an amazing experience to be able to work with Reebok, and with Norshek, and celebrate our hometown. In a way, it is especially suited to the ever-moving and unique individuals in Cairo and across Egypt. Fitness should be approached without fear, all it takes is to open your eyes to the opportunities around and get moving. Training has no limitations and neither should you.”
As part of the #GymIsEverywhere campaign, Reebok MENA is offering a 10% discount voucher to those who visit www.gymiseverywhere.me. Visitors to the website will also get to experience a live map of their city showcasing Nour and Norshek’s workout path, get inspired by new photos uploaded from residents joining in the movement and be able to share their own city-inspired moves.
Get moving and discover your membership to the globo-gym by joining the conversation with #GymIsEverywhere and #BeMoreHuman, be sure to tag your location and see the routes and workouts around Egypt at www.gymiseverywhere.me
