Summer is over, and it is now time to put our investigative hats on and evaluate every single summer campaign that happened this year. At Identity, we like to start with a bang, and this is why we’ll start with one of the biggest Sahel campaigns that happened this year – Etisalat’s Emerald Summer activation campaign.
Let us start by giving you a brief of the campaign; Etisalat wanted to make their Emerald customers live the Sahel life while staying active and excited about life. The activations took place at Hacienda beach, Bianchi and La Vista, making Etisalat the only telecom brand to take over Sahel this year.
Additionally, Etisalat Emerald were sponsoring two of the biggest beaches in Sahel this year; U-North and Sachi by the sea. At Sachi by the sea, Etisalat hosted an exclusive party – Emerald night – were they hosted DJ Rodge who came all the way from Beirut. You find that impressive? We didn’t even start yet!
Let’s talk activations:
The activities were as fun as it gets for the sporty ones, as well as the lazy ones! For the sporty ones, Etisalat Emerald offered Befit classes for their customers on the sandy beaches of Sahel, as well as beach volleyball tournaments where winners got some exciting prizes (to be mentioned later). As for the airheads, Emerald customers got to enjoy an exclusive kite festival and relive their childhood traumas when their favorite kite flew away from them.
As for the less sporty customers, they did not feel left out in the least! Emerald customers got to participate in a treasure hunting game, were participants got to look for their gifs using a metal detector! A basketball connect 4 game was also at the beaches, and it’s safe to say that it’s the only time we didn’t think connect 4 was an elderly people game. A mini-golf game was there as well, as well as a human Jenga game, which we are sure witnesses some hilarious “NOOO” screams while happening!
Let’s talk prizes:
Because Emerald customers are unlike any other customers, the prizes were unlike any other prizes! Prizes went from the latest iPhones and MacBook pros, to handsets and G-shock watches. As for the ones who like to have things more personalized beach chairs were given to Emerald customers. Other prizes were given as well, but they are too many to mention, so we picked our favorites.
First off, the fact that Etisalat decided to include a family oriented, yet youthful, idea for activations is already giving them numerous bonus points! Additionally, Etisalat encouraged people to stay active, still have fun, and not feeling forced, was the cherry on top of everything. The activations were unique and fun, and the prizes and giveaways were as lavish as an Emerald customer should feel.
Identity Approved. 10/10!