As a part of Identity’s effort to support rising talents and capture the Egyptian identity, we brought together brilliant fashion designers, aspiring models, skilled photographers and the talented stylists and artists on their teams. The final shots were judged upon consistency throughout the photoshoot that fit print prespectives. The judges were Fashion Photographer Sherif Mokhtar, Actress and Model Tara Emad, Make-up Artist Mahmoud Rashad, and Founder and Managing Editor of Identity Magazine Rola Kamel. From the beautiful results of each photoshoot, it is obvious that each team wa very passionate about capturing what they saw as the Egyptian identity. We would like to sincerely thank everyone involved in the competition.

This is one of the shoots done:

Photographer: Ahmed Gamal

Hair Stylist: Hamo Hassan

Make-up Artist: Leen Elessa

Model: Veronica Gaweesh

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Shoes: Vic Matie from Boutique51

Belt from Villa Baboushka

Clothes: Bardees

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Shoes: model’s own

Bracelet from Villa Baboushka

Clothes: Nada Akram Designs

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Bracelet from Villa Baboushka

Clothes: Nada Akram Designs

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Necklace and bracelet from Boutique51

Clothes: Bardees