Badya

Living in the ultimate utopia is a fantasy a lot of us have always had. You know, that city where everything you could ever need is right around the corner and everything is so ideal, you feel simply transported to a whole new level.

But you know what? That’s not just a fantasy anymore. With Palm Hill’s largest project Badya, the City of New Worlds, and the new Ramadan ad it just released, we can all see that the future is now!

With a hit #1 on Anghami Amr Diab song and a youthful, vigorous ambience, it’s no wonder that Badya’s ad is still trending over Twitter and other social media spheres. However, this catchy Ramadan ad isn’t the most watched real-estate ad (with 6.8 million views so far!) for these reasons alone.

Badya’s ad grips its viewers because it shows the fully-integrated city as it is—a coveted city of new worlds and the first of its kind in New October.

With many facilities circulating around a horde of important fields, Badya encompasses facilities that include a commercial area, a gym and a spa, spacious parks for jogging and other sports activities, Badya Stables by Rob Ehrens, Right to Dream Academy, and the Badya Palm Hills Sports Club—which is also the biggest sports club in West Cairo, encompassing an area of 85,000 acres!

Invested in education as well, Badya also houses the Badya Kings School as well as the first international university in West Cairo that’s in affiliation with the Medical University of Vienna as well as other schools and universities.

With all of these facilities and idyllic atmosphere, Badya shows us just how beautiful and idealistic life could be within its walls, which is more than evident in its ad when we follow the ad’s lead girl as she ventures throughout the city’s many realms with her loved ones at every corner.

Representing a comprehensive smart city of new worlds and beginnings, Badya stands for an artistically creative world that combines modernity with technology and innovative design. It does all of that while making sure it stays big on friendly and family gatherings and eradicating all types of distance between loved ones, making sure they have all what they need right inside Badya!

With all factors involved, it’s no wonder Badya’s campaign is this good!