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About Us

What’s Identity Magazine? 

Identity is a monthly fashion and lifestyle magazine bringing you the latest and hottest trends in Egypt and worldwide! Identity-Mag.com is a our stand-alone website that delivers fashion, entertainment, celebrity and latest happenings from all over the world.

Identity is the ultimate woman’s magazine established to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities. Our main aim is to enlighten and sustain women’s life and to help create a supportive environment for all women in Egypt as well as in the Middle East.
Identity caters to various interests, age groups and styles; helping every reader improve their life and stay up to date with the latest happenings!

You can find Identity magazine at the following places:
– On the Run
– Shell Gas Station
– Emirate Misr Gas Station
– Alfa Market
– Diwan Bookstores
– Carefour
– Volume 1
– AUC’s Main Bookstore
– Al Ahram Outlets (the small booths in the club…etc.)

What’s Identity-mag.com?

Identity-mag.com is an online magazine that is the voice of entertainment for Egyptian youth. Our aim is to offer light and motivational articles, with a funny and sarcastic tone. The website is unrelated to the magazine, which is dedicated to women and fashion.


The website has 8 different sections of the following content:

A La Mode: Everything beauty and fashion related in the Egyptian Fashion Scene.

Health Gurus: Everything related to health and fitness.

What’s hot: Latest news in Egypt, the world and the internet.

Bel Masry: This section is based on Egyptian culture and funny things Egyptians relate to.

Relationships: Everything from love advice to intimacy related to Egyptian culture and traditions.

Shewya Gad: This section is dedicated to serious topics, discussions, interviews and open letters.

The Getaways: A travel section that includes everything from traveling advice, destinations, funny traveling posts and reviews.

Interviews: Missed the interview when it was published? you can find it here.

Editorial contacts:

Managing Editor: Rola Kamel ([email protected])