Over the years, ELARABY group succeeded in creating an emotional bond with its customers in social seasons, especially Mother’s Day. ELARABY Group has always valued the role of mothers in society as they should! Though it is a given, mothers are the most important factors in our life.
They launched their campaign under the title ‘The Strongest Love’ to celebrate this year’s Mother’s Day! They showed us the emotional side of a mother’s love. They also used the campaign to emphasize that she is our first love and the constant priority in our lives. The campaign heavily relies on showing us moments of love through visuals, like images of mothers with their families in their comfortable and warm homes. It aims to honor mothers for their ceaseless care and unconditional love for their children at all stages of life. It was so touching to see to the extent that we had the urge to go squeeze our mother and let her know how grateful we are for her.
ElARABY Group initiated its campaign with a television advertisement that holds an emotional message. It followed with Press, communication sites, and road ads to convey that our mothers are appreciated, starring a few celebrities such as Artist Hala Rushdi and Goalkeeper Muhammed Abu Jabal! They also launched offers and discounts on several products across their main branches, authorized distributors and on their website.
The campaign was complemented within the framework of its social responsibility. Honoring mothers across Egyptian governorates such as Qena, Beni Suef, Fayoum, and Qalyubia, the group participated in drawing smiles on their faces. The leaders of the said governorates cooperated in this wholesome participation “A Woman’s World in a Day” with el Sawy Culturewheel including everything that matters to women gathered in one place. It was dedicated to them with a market for handmade and ready-made products. They were also provided artistic, educational, and entertainment segments that had their access to meet with experts in health, beauty, and fashion to celebrate not just Mother’s Day but Women’s Day too! Let’s not forget, March is the month of women!
This whole campaign touched our heart and successfully communicated how much ELARABY value mothers and appreciate their roles! This resulted in a huge success on social media with 27 million views on Tik Tok, even hundreds of users were using the song as a sound on the famous platform for their own Mother’s Day Video. Talk about a successful Mother’s Day campaign that brought us joy and closer to our mothers! That’s not it, the campaign also received 20 million views on Facebook with thousands of interactions to the campaign song.
The campaign focuses on honoring mothers and giving them the credit that they deserve for raising us to be the best versions of ourselves! They intended this campaign to show how a mother is capable of providing love for her children at all stages of their life and how strong a mother’s love is; as it plays a huge role in our growth. In a nutshell, the campaign was a successful hit that definitely brought a lot of us joy and also closer to our mothers!
