Cairo, January 2021: The National Museum of Egyptian Civilization will host for the first time, the World Art Forum (WAF), the largest international contemporary art event that adopts the sustainable development goals (SDGs) at the core of their mission. This forum will run from January 15th to January 19th and will be under the auspices of five ministries: The Ministry of Culture, the Ministry of Planning and Economic Development, the Ministry of Tourism and Antiquities, the Ministry of State for Immigration and Expatriates’ Affairs, the Ministry of Environment, and the State’s Department of Tourism in Cairo. The event is held in partnership with the United Nations Representative Office in Egypt, the National Museum of Egyptian Civilization, and the New York International Contemporary Art Society.
The World Art Forum (WAF) – organized by Sheranda World Art and Jupiter Commz – reflects the link between contemporary art and Sustainable Development Goals (SDGs) which in line with Egypt’s 2030 Vision. The Forum aims to consolidate the relationship of art in general and contemporary art in particular with the development of a culture that promotes a more sustainable future playing a role in enriching human beliefs and the dimensions of human identity and its role in constructing it.
The Contemporary Artist, Ms. Randa Fouad, president of Sheranda World Art and president of the World Art Forum, stated: “The World Art Forum endorses the link between contemporary arts and the United Nations Sustainable Development Goals which is compatible with Egypt’s 2030 Vision. We are pleased to see five ministries sponsoring such an important event, along with our partners the United Nations Representative Office in Egypt and the New York International Contemporary Art Society.”
Ms. Randa added: “This event is the first of its kind and will be held in Egypt, the land of civilization and culture. After the event, several artistic and development initiatives will be expected to launch, to emphasize the concept of continuity and sustainable development”.
Ms. Shereen Badr, Co-founder, and CEO of Sheranda World Art and the CEO of the World Art Forum, said: “Through this forum, we strive to bring together artists from all over the world to spread a message that elevates the importance and value of art by playing a key role in spreading and raising awareness of social issues, exchanging ideas and experiences about a sustainable future of which we are all a part of.
The forum features exhibitions, cultural institutions, and artists from 30 countries. Over five days, the attendees will tour the world by learning about the different visual arts presented by galleries and cultural centers from Europe, Asia, Africa, the United States, Australia, and the Middle East.”
Mr. Salah El Din Aloui, Chairman and Managing Director of Jupiter Commz, the organizing partner of the World Art Forum, confirmed: “Our participation in organizing such an important event comes within our belief in the role of Public Relations in spreading awareness and correct understanding of contemporary art – a universal language – and its close relationship with sustainable development”
The agenda of the World Art Forum (WAF) will include a wide range of artistic events and discussion panels that will discuss the role of art in promoting sustainable development goals and building partnerships between artists and development partners, in addition to a special dialogue session that will be held on the last day and is aimed to build a global network consisting of artists and partners in the field of development, to ensure the continuity and progress of art in promoting sustainable development.
Through its activities, the Forum seeks to develop executable technical development strategies and plans aimed to create an educated audience that is familiar with the role of educational and developmental art and capable of producing that through innovative and creative techniques. The forum will contribute to the promotion of the concept of cultural dialogues and will strengthen the Egyptian and Arabic cultural identity highlighting their capacity for creativity and innovation. It is worth mentioning that the event is sponsored by Tatweer Misr, Ramsco Trading and Distribution, and Oman Air.
