As part of its celebration of 25 years in the Egyptian market, Vodafone Egypt has launched its advertising campaign “El-Kelma El-Helwa” which serves as a message of gratitude and appreciation from the company to its customers. This year’s campaign reflects Vodafone’s presence as an integral part of every customer’s life. The company has become a witness to the memories and important moments shared among 47 million customers over 25 years.
Ramadan 2024 advertising campaign “El-Kelma El-Helwa featuring Megastar Amr Diab, has achieved great success since its launch. It showcases the company’s role in the daily lives of its customers. The campaign emphasizes the company’s ability to connect with over 47 million customers over 25 years, whether through a call, message or sometimes through services that Vodafone Egypt was the first to launch. The campaign conveyed this message simply and easily through scenes of human relationships and shared experiences. The campaign garnered over 600 million views on social media platforms, and the song “El-Kelma El-Helwa” became a trend on Anghami platform in the first week of Ramadan. Additionally, many customers shared their stories with the Vodafone network through the “Ana Vodafone” application, where an interactive experience was provided for customers to learn about their phone number history with the company and get to know the top 3 people they communicated with throughout the years.
