First Abu Dhabi Bank Misr celebrates the countless Egyptian successes in diverse fields by launching @FABMisr Bank through its campaign “El Nagah Beyebny Nagah;”(Success Builds Success), giving a message that the bank is here to build on such a legacy and be a catalyst for success.
As a tribute to the film industry, FABMisr’s ad showcased timeless Egyptian masterpieces to shed the light on the most important works of renowned and talented directors like Youssef Shahin’s Sera3 Fel Wady, Mohamed Khan’s El 7areef, Atef El Tayeb’s El Horob, and Yousry Nasrallah’s Bab El Shams. That also reinforced how FABMisr is keen on acknowledging and celebrating the outstanding Egyptian talents.
Abo Bakr Shawky, director of the short film Yomeddine, and Ayten Amin, director of the short movie Souad, made a cameo at the end of the ad. Both directors have nominated films for Cannes Film Festival Palme d’Or (Golden Palm) award in 2018 and 2020 respectively. Their appearance further emphasized Egypt as a home for talents and that success is never-ending.
First Abu Dhabi Bank Misr is one of the largest international banks in Egypt, operating with 70 branches all over the country. FABMisr caters to its customers with its core values of excellence, flexibility, and innovation at heart.
Additionally, FABMisr has a customer-focused approach whereby it offers a vast spectrum of tailor-made solutions, products, and services, which further guarantees the bank’s commitment to fulfill the needs of its customers and support its stakeholders’ development aims. With its strategic vision and focus on the core value of “CUSTOMER FIRST”, it is no wonder that FABMISR has chosen to foster, innovate and become a catalyst of success.
