Identity is proud to present Identity 3al Mashy, the official website under the umbrella of Identity Magazine. 3al Mashy is designed to be the voice of entertainment for Egyptian youth, offering light and motivational articles in a funny way, with the occasional deep issue.
We designed our logo to show our mission of offering Egyptian youth an online magazine that is specifically for them. Building on the decade-old Identity logo with the woman for the lowercase “i,” we added a man walking underneath her representing the concept that 3al Mashy is on the go and accessible to both men and women. We are excited to relaunch this Egyptianized website with its relationship advice, fashion updates, where to go on vacation, promotions, health tips, and insight into the culture that makes Egypt so special.
The website has gone through many changes throughout the years. The most notable change is that it originated as simply a platform to publish the print magazine online. But as more and more media moved to online, Identity began to focus more and more on the website as its own platform. Now the website is being relaunched as its own entity targeting Egyptian youth, separate from the magazine which focuses on women lifestyle and fashion.
The magazine and website, while separate entities, still work closely together. The print magazine will still be available on 3al Mashy.
Identity Magazine and Identity 3al Mashy are very grateful to their readers and advertisers, and are always happy to receive comments or article submissions to sendus@eb8e7f6d53.nxcli.net.
