@WFP_Egypt, a vital branch of The United Nations World Food Programme (WFP) operating in 123 countries, launched a Ramadan campaign called “Mesh 3eib.” Designed to challenge societal expectations surrounding food abundance during the holy month, “Mesh 3eib” aims to foster a culture of mindfulness and sustainability at the Iftar table. In partnership with Zest and Monappetit Culinary Academy, @WFP_Egypt invites audiences to join the conversation by sharing leftover recipes on @WFP_Egypt Instagram page using hashtags such as #Mesh3eib, #RoadtoZero, and #مش_عيب.