Egypt, Cairo– 18 March 2015 – adidas, the global leader in the sporting goods industry, today announced the re-opening of its Originals concept store and the launch of the first Kids brand store in the Middle East region at the CityStars Mall. adidas has expanded and enhanced the stores offering ensuring Cairo’s passionate sports fans and brand-conscious get the right products to perform at, and look, their best.

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The first ever adidas store aimed only at kids will give young athletes the very best of sports and lifestyle apparel as well as footwear, from the signature Team Messi range to the latest tracksuits. The newly renovated Originals store features collections inspired by some of the world’s leading designers in street wear along with the authentic, iconic and classic street style that the brand has been making for over four decades.

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adidas currently has 16 brand stores, one kids brand store and one Originals concept store in Egypt.

General Manager at adidas Egypt Kamal Hodroge comments: “We are thrilled to be reopening the adidas Originals concept store and the all new Kids brand store to our customers as this comes off the back of an increase in consumer demand for both Originals and Performance brands in Cairo. Innovation is at the core of all adidas products, and that extends to our stores as well. In the past quarter, we have revamped 7 stores and opened a new one to provide adidas customers with a unique shopping experience. The adidias product portfolio is spanning from apparel and footwear for athletes of all ages, to premium fashion and street-wear through our Originals collections.”


The stores will showcase the upcoming Spring/Summer 2015 collection with a special focus on the adidas Superstar collection and special creations from internationally acclaimed designers for the Originals concept store as well as a designated kid’s collections for the unique kids’ concept. For further information on adidas products and services please visit: or

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