Just at 26 years old, Heba Serag cemented her status as one of Cairo’s Fashionistas. The young mother and business woman talks to us about everything from fashion to motherhood!

 

Tell us a little more about yourself…

Basically I am just like every other woman who is obsessed with Fashion and life style. I am also an artist, as I paint and do photography. I recently taught myself how to cook and apparently I am very good at it! I am a new mommy and I love it. I also travel and read often.

 

How did you get the idea for fashion garage?

I have always been obsessed with dresses and I am constantly purchasing more and more; even if I don’t wear them or just wear them once and never wear them again. Until my mother wanted to get rid of the endless piles of clothes that I have and suggested I host a garage sale to sell my things and this is when the idea was born.

 

How’s it like being a working mother?

I find it to be a joyous challenge! It is hard to try and balance between both worlds, trust me. However, I want my son to look up to me and find a successful role model and I relish one’s sense of accomplishment.

 

What is your fashion obsession?

For sure, Dresses are my Fashion obsession and then bags and shoes follow.

 

Tell us more about the event you’re hosting this month

Well, basically it is a Fashion Bazaar where individuals like myself and your self are allowed to come and sell their own products/items whether these items are previously owned or brand new. We are also focusing on giving a chance to a lot of young designers to showcase their designs and sell them at the event along with a lot of well known and established high end stores and international names.

By hosting this event we wish to amass a good number of profits as Fashion Garage will be donating 15% from all its proceedings to charity.

 

What do you think of the fashion industry in Cairo?

I am happy to see new names in the industry everyday and secretly praying that Cairo will be a Fashion Capital once again.

 

Horoscope: Sagittarius (pride and joy)

Favorite wardrobe items: My Cartier Love Bracelet, I never take it off and my rouge Hermes Birkin bag.